Barilla G. e R. Fratelli S.p.A. is an Italian multinational food company. It is the world's largest pasta producer. The company was founded in 1877 as a bakery shop in Parma, Italy by Pietro Barilla Sr. The company expanded in 1908, and in 1910 Barilla inaugurated a new pasta factory equipped with a "continuous baking" oven. After the death of Pietro Barilla Sr., his sons Riccardo and Gualtiero took the reins of the family company, increasing the production and distribution of products, thanks to technological innovations which allowed the company to rapidly transform itself, over the course of the 1920s and 1930s, into the most important bread and pasta company in Emilia-Romagna. In 1919 Gualtiero Barilla died, leaving his brother Riccardo at the helm of the company together with his wife Virginia. In 1947 Riccardo also died and the management passed to his sons Pietro and Gianni, exponents of the third generation. With the advent of the two Barilla brothers, the company experienced a phase of great development, and in 1952 the production of bread was suspended to concentrate solely on pasta. In those years, Barilla quickly transformed itself from a regional company to a company with a strong presence in Northern Italy, thanks to the quality of the products, to the balanced prices and to its innovative capacity, such as the use of cardboard to pack pasta. More information...
According to PR-model, barillagroup.com is ranked 61,690th in multilingual Wikipedia, in particular this website is ranked 4,858th in Italian Wikipedia.
The website is placed before annemergmed.com and after tilda.ws in the BestRef global ranking of the most important sources of Wikipedia.
