Bebe Stores, Inc. /biːbiː/ (stylized in all lowercase) is a women's retail brand that was established in 1976. The brand develops and produces a line of women's apparel, accessories, and perfume fragrances, which it markets under the "bebe" or "Bebe Sport" or "Bebe Outlet" names. On April 21, 2017, bebe announced it would close its remaining 168 brick-and-mortar locations to sell products online as web sales. The company was founded by Manny Mashouf in 1976, who emigrated from Iran to the United States in the early 1970s, where he opened the first bebe store in San Francisco during a time when three categories dominated the women's wear market: junior, bridge and misses. More information...
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