Be:First (stylized in all caps) is a Japanese boy band formed and managed by BMSG and signed to B-ME. The group debuted on November 3, 2021, through the reality competition show The First, which is hosted by Sky-Hi. The group's name, Be:First, was chosen with the intention of "always aiming for the top", and Sky-Hi hopes that the group will "continue to respect and love the fact that others are number one at the same time as they continue to be number one themselves". Their official fandom name is Besty, which was coined by combining the first and last two letters of the group's name to mean bestie (best friend). More information...
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