Binggrae Co., Ltd. (Korean: 빙그레; RR: Binggeurae; lit. smile), is a South Korean food and beverage corporation that manufactures ice cream, milk products, and snacks. Binggrae was founded in 1967 by Hong Soon-ji as Daeil Corporation (Korean: 대일양행; Hanja: 對日洋行; RR: Daeilyanghaeng). The B in the Binggrae Logo is modeled after a heart. In the late 1980s to mid 1990s, Binggrae relied on television advertisements to spread its products. It promoted urijib ramen by advertising it as the first ramen to contain tocopherol (1986), and promoted its "new" ramen by advertising it as a chemical free ramen (1996). Recently, Binggrae has turned to Korean idols and actors to promote its products. It promoted "super cone" with the Kpop group Wanna One in 2018, and estimated its sales would reach 10 billion won in sales by the end of the year, its Banana Flavored Milk with actor Ju Ji-hoon in 2021, and its Yoplait products with actress Lee Se-young starting in 2022. In order to compete with other food and beverage corporations, Binggrae has created its own "in-universe" with a backstory and characters. According to the JoongAng Ilbo, Binggrae has made Prince Binggraeus, a character, "the embodiment of Binggrae's identity". Prince Binggraeus is stylized to make parts of his outfit resemble and represent its products. For example, he carries a staff that is partially made of Melona and the tip being their crab snack kkotgerang (꽃게랑). Due to the "in-universe" advertisement campaign, Binggrae became the first South Korean food and beverage company to accumulate over 100,000 subscribers on Youtube. More information...
According to PR-model, bing.co.kr is ranked 351,787th in multilingual Wikipedia, in particular this website is ranked 245,546th in English Wikipedia.
The website is placed before primalrights.com and after indiemusic.co in the BestRef global ranking of the most important sources of Wikipedia.
