Bing Lee is an Australian retailing company, a chain of superstores specialising in consumer electronics, computer and telecommunication goods. Bing Lee is the largest privately held electrical retail business in New South Wales with 41 stores (13 franchised) and a turnover of about $490 million. The business began when Bing Lee (Chinese: 李冰, Pinyin: lǐ bīng) purchased an electrical repair business in Fairfield, New South Wales, in 1957. Lee, along with his son Ken Lee & Cedric Lee (Chinese: 李光裕, Pinyin: lǐ guāng yù), transformed the repair business into an electrical product retail and repair/installation business named Bing Lee Electronics (Chinese: 并力电器, Pinyin: bìng lì diàn qì). Initial growth came from the surge in demand for televisions, as well as a host of other household items like washing machines, cooking equipment, heaters and audio equipment. Bing Lee was a member of Retravision NSW for a number of years before leaving and joining the Narta Group. Bing Lee opened new stores in other Sydney suburbs and across New South Wales. More information...
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