Bits and Mortar is an online organization of publishers who support brick and mortar game stores. Bits and Mortar was established in July 2010, alternately referred to as a publisher's alliance, initiative, or coalition, which advocates for support of brick and mortar games stores. Founding organizations include Arc Dream Publishing, Cellar Games, Cubicle 7, Evil Hat Productions, Pelgrane Press, and Rogue Games. Prior to their foundation, gaming publishers providing proprietary methods of supplying gaming documentation, such as PDFs, to retail customers of brick and mortar stores. Fred Hicks, founder of Evil Hat Productions and other publishers agreed to establish a non-profit organization to centralize the release and distribution of documentation. The Bits and Mortar initiative was eventually announced at Gen Con 2010. More information...
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