impact: is a website dedicated to heavy metal and hard rock news, as well as album and music DVD reviews. was founded and is run by Borivoj Krgin. The first version of the website was launched in March 2001; in October 2001, the record label Roadrunner Records began hosting it. Users can post comments to selected news articles and album reviews, either in response to other user comments or in response to the article itself. Founder Borivoj Krgin came up with the concept of Blabbermouth in January 2000. Robert Kampf, a friend of Krgin who runs Century Media Records, was staying with Krgin in New York and set up a meeting with Gunter Ford of World Management. During the meeting, Ford suggested an idea for a "heavy metal portal", a site which would offer news, merchandise, and CD reviews to get record labels to sell their products through the site. Ford wanted Kampf to be involved. Krgin disliked the idea and wished for a site that offered around-the-clock news, as he thought that no good news sites existed. More information...

According to PR-model, is ranked 298th in multilingual Wikipedia, in particular this website is ranked 223rd in English Wikipedia.

The website is placed before and after in the BestRef global ranking of the most important sources of Wikipedia.

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