Black Rifle Coffee Company (BRCC) is a coffee company based in Salt Lake City, Utah, United States. It gained national attention in 2017, when it employed about 50 people, after pledging to hire 10,000 veterans to protest Starbucks's pledge to hire 10,000 refugees. The company was founded in December 2014 by former Green Beret Evan Hafer. He began by selling a small volume of his "Freedom Roast" coffee through a friend's apparel website. The coffee sold well, so Hafer launched his own brand and website through which to sell his coffee and branded accessories. The company specializes in its online, direct-to-consumer coffee subscription service, which had over 100,000 subscribers as of 2020. In addition to online sales, Black Rifle Coffee Company has physical coffee shops in Utah, Texas, Oklahoma, Georgia, and Montana. The coffee is also distributed at some firing ranges, 5.11 Tactical stores, and Bass Pro Shops. More information...
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