Lucas Bols N.V. is a Dutch public company in the business of production, distribution, sales and marketing of alcoholic beverages. It claims to be the oldest distillery brand in the world. Its brand portfolio consists of Bols, Galliano, Vaccari, Pisang Ambon, Gold Strike and a large group of Dutch genevers and liqueurs. It produces about 3 million cases a year, with yearly revenues exceeding 95 million euros. Bols has greatly increased its marketing presence under the leadership of Mr. Van Doorne, first as part of Rémy Cointreau, and now as an independent company. The vision is to drive the Bols brands growth and profitability through the "on-trade" market, meaning in bars and restaurants. To do this, Bols is positioning itself as a leader to bar owners and their staff in support, innovation and new product development. Bols wants its ingredients to be thought of as an irreplaceable component in mixology and cocktail culture, as it capitalizes on evolving trends in the use of liqueurs. To this end, Bols actively courts bar owners, bartenders and consumers through a marketing strategy of trade associations, campaigns, sponsorships, and bartending academies and competitions. More information...
According to PR-model, bols.com is ranked 477,224th in multilingual Wikipedia, in particular this website is ranked 284,366th in English Wikipedia.
The website is placed before australian-universities.com and after traditionsverband.de in the BestRef global ranking of the most important sources of Wikipedia.
