Booktrack is the creator of the e-reader technology that incorporates multimedia such as music, sound effects, and ambient sound. The company was founded and maintains offices in Auckland, New Zealand and is headquartered in San Francisco, California. The company is privately funded by a wide range of investors including Peter Thiel, founder and former CEO of PayPal, and Mark D'Arcy, Director of Global Creative Solutions at Facebook. The idea for Booktrack arose in 2008 when co-founder Mark Cameron regularly commuted by ferry in Auckland. He realized that as he read, a song would regularly come up on his music player that would complement the passage, with a bright song serendipitously accompanying a lighthearted passage. As he looked around the ferry at other commuters who were also simultaneously reading and listening to music, he realized the potential for a company that could replicate this experience, melding sound with text to provide an immersive reading environment. He reached out to his brother, Paul, and they spent three years building the technology before launching the site in August, 2011. More information...
According to PR-model, booktrack.com is ranked 947,633rd in multilingual Wikipedia, in particular this website is ranked 530,988th in English Wikipedia.
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