Brand Hong Kong (or BrandHK) was launched in 2001 as a government programme designed to promote Hong Kong as "Asia’s World City". The purpose of this concept is to create a reputation of Hong Kong as a top international city. This idea was formed after the transfer of sovereignty over Hong Kong in 1997, the event that made Hong Kong a special administrative region of China. The branding features Hong Kong as a place of "creativity, entrepreneurship, global connectivity, security and rich diversity". In 2010, following a major review and public engagement exercise, BrandHK was updated, incorporating changes to its visual identity, core values, attributes and brand platform. More information...

According to PR-model, is ranked 169,069th in multilingual Wikipedia, in particular this website is ranked 173,880th in English Wikipedia.

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