Brand Hong Kong (or BrandHK) was launched in 2001 as a government programme designed to promote Hong Kong as "Asia’s World City". The purpose of this concept is to create a reputation of Hong Kong as a top international city. This idea was formed after the transfer of sovereignty over Hong Kong in 1997, the event that made Hong Kong a special administrative region of China. The branding features Hong Kong as a place of "creativity, entrepreneurship, global connectivity, security and rich diversity". In 2010, following a major review and public engagement exercise, BrandHK was updated, incorporating changes to its visual identity, core values, attributes and brand platform. More information...
According to PR-model, brandhk.gov.hk is ranked 169,069th in multilingual Wikipedia, in particular this website is ranked 173,880th in English Wikipedia.
The website is placed before nasscal.com and after hos.fi in the BestRef global ranking of the most important sources of Wikipedia.
