Brilliant Classics is a classical music label based in the Dutch town of Leeuwarden. It is renowned for releasing super-budget-priced editions on CD of the complete works of J.S. Bach, Mozart, Beethoven and many other composers. The label also specialises in new recordings of early music, chamber, organ and piano music. Since its inception, Brilliant Classics has sought to bring art music to the widest possible public by releasing all its recordings at budget and super-budget price. The distribution strategy of selling through supermarkets and drugstores (see History below) introduced classical music to a mass market when most other labels were selling to a specialised audience. One of its best-known sets is the complete works of J.S. Bach on 155CDs: this has sold more than 500,000 units. Though CD is still the primary medium for Brilliant Classics, all its new releases are available as downloads, and many are available on streaming services. More information...
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