The British Inspiration Awards (BIAs) are a set of industry awards celebrating achievement in the creative industries of the United Kingdom, organised by David Yarnton, the UK managing director for Nintendo. The inaugural awards took place at a ceremony in London on 23 April 2010. The awards, in the shape of a gold statue of Boudica, were presented in a number of categories including art, design, entertainment, fashion and science. All proceeds of the awards are to be donated to various charities. With the UK in a recession in the late 2000s, and with a steadily declining manufacturing industry and little natural resources, the creative sector was believed to be the basis for future growth, and was as of 2010 was estimated to already contribute £110billion to the economy per annum, contribute two million jobs, and number over businesses classed as creative. More information...
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