The B Team is a global nonprofit initiative co-founded by Sir Richard Branson and Jochen Zeitz. It advocates for business practices that are more centered on humanity and the climate. In 2013, a group of leaders came together following a series of workshops that included civil society leaders, systems experts, sustainability pioneers, economists and entrepreneurs. Inspired by the work of Lester Brown and the B Corporation movement, they labeled their vision for a better way of doing business 'Plan B,' and 'The B Team' emerged. The B Team intends to achieve this vision by starting at home, working to advance Challenges in their own companies that get right to the heart of the issues that cause companies to remain rooted in 'Plan A' - business as usual, and to empower business leaders around the world to join them. More information...
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