Bunchball provides a cloud-based software as a service gamification product intended to help companies improve customer loyalty and online engagement using game mechanics. Bunchball was founded by Rajat Paharia in 2005 and has raised $17.5 million in funding. In 2005, Rajat Paharia founded Bunchball. He approached companies like Facebook, Myspace, and dating websites with the proposition of integrating social games. Bunchball received initial financing from Sunil Singh, the CEO of Informance International, and Payman Pouladdej, an angel investor. More information...
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