Burgerim is an Israeli fast food hamburger franchise. Burgerim opened its first U.S. location in 2016 and rapidly grew to over 200 locations by 2019. In late 2019, the company began facing multiple controversies, including financial mismanagement leading to insolvency and allegations of using deceptive marketing practices to sell unprofitable franchises as quickly as possible. Donna Tuchner, an Israeli native, was studying in New York City when she came up with the idea of starting Burgerim. She returned to Israel and opened the first Burgerim in Tel Aviv in 2011. The name is a combination of "burger" and the Hebrew plural suffix "-im", reflecting the company's focus on selling smaller slider-style burgers in orders of 2-3 or more. Burgerim was subsequently purchased from Tuchner by Oren Loni, an investor who wanted to expand the franchise into the United States. Burgerim opened its first official U.S. location in California in 2016. More information...
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