Bushnell Corporation is an American firm that specializes in sporting optics and outdoor products. It is based in Overland Park, Kansas and is a wholly-owned subsidiary of Vista Outdoor. Bushnell makes binoculars, telescopes, spotting scopes, riflescopes, red dot sights, GPS devices, laser rangefinders, game cameras, night-vision devices and other optical equipments. The company was founded in 1948 by David P. Bushnell, when he returned to California from his honeymoon in Japan with two crates of binoculars and sold them by mail order. Bushnell made precision binoculars affordable to middle-class Americans for the first time through a strategy of importing from manufacturers in Hong Kong, Taiwan, and Japan, who provided optics to his patented specifications. Bushnell eventually expanded his business to include riflescopes and spotting scopes. In 1971, Bushnell sold his company to Bausch & Lomb. The firm renamed itself Bushnell Performance Optics. Three years later, Bushnell retired as vice-president of Bausch & Lomb. More information...
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