C2 Montréal is a nonprofit organization which holds an annual 3-day international conference in Montreal, Quebec. Its intention is to stimulate the economy in the province of Quebec by facilitating collaboration and networking within the business and creative communities. The conference was conceived by the Montreal-based creative agency Sid Lee in partnership with Cirque du Soleil and has been held every year in May since 2012. C2 Montréal is subsidized by profits generated by C2 International Inc. Intended to represent an "intersection of commerce and creativity" (the "Cs" of C2), C2 Montréal was founded in 2012 by Jean-François Bouchard from Sid Lee and Daniel Lamarre from Cirque du Soleil, with Benoît Berthiaume appointed as executive producer at the time. It is held every year in Montreal, Quebec in the month of May. Over 72 partners currently sponsor the conference, including Royal Bank of Canada, Cirque du Soleil, Solotech, BMW, and Facebook. Formal minutes following the conference have been made available since 2015. More information...
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