CandyRat Records (also stylized as CANdYRAT) is an independent American record label and online music store located in Menomonee Falls, Wisconsin. They primarily represent instrumental guitar artists, with a focus on acoustic guitar, but include electronic music, alternative rock, singer-songwriter, and progressive rock, with musicians coming from many countries. Rob Poland founded the label in 2004, first signing fingerstyle guitar talent Don Ross, followed by Andy McKee, Antoine Dufour, and three other artists before officially opening in 2005. CandyRat Records has been called the "biggest acoustical guitar label in the world", and the two-handed tapping technique of playing the guitar to produce bass, rhythm, melody and harmony, which is practised by many of its artists, has become known as the CandyRat style. The label gained fame after videos on its official YouTube page, 'rpoland', gained viral success. Recording sessions are filmed and uploaded, contributing to the success of the albums. As of November 2014, the most popular video on the channel, a live recording of Andy Mckee's "Drifting", garnered over 50 million views. Their YouTube channel has over a half-million subscribers and almost four-hundred million views. More information...
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