Carefree is an American brand of pantyliners (although originally the brand name belonged to tampons) from Johnson & Johnson. In the US, the Carefree brand was formerly marketed by McNeil-PPC and currently being marketed by Edgewell Personal Care (along with other US feminine hygiene brands from Johnson & Johnson). "Carefree" panty liner was introduced in 1976 (trademark registered on May 27, 1976) and by the end of the 70s captured more than half of the market. It was promoted as a perfect solution for a "fresh-dressed woman" (tagline "For the fresh-dressed woman" has been developed by SSC&B advertising agency) for everyday use. More information...
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