Carlsberg Srbija (full legal name: Carlsberg Srbija d.o.o. Čelarevo) is a Serbian beer brewery, based in Bačka Palanka. It is majority owned by Danish Carlsberg Group since 2003 and it has around 550 employees. It is well known by its signature brand Lav pivo. As of 2012, Carlsberg Srbija holds 28.4% of Serbian beer market, placing it second, behind market leader Apatinska pivara. The Belgrade-based Carlsberg South East Europe regional group oversees Carlsberg's operations in the Balkans (other than Čelarevo facility, Carlsberg owns several more breweries in Bulgaria, Croatia, and Romania). In addition to its market presence in Serbia, Carlsberg Srbija exports its signature brand on the markets of Montenegro and Bosnia and Herzegovina. More information...
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