Celebrate Planet Earth, formerly known as Earth's Birthday Project, is a U.S.-based 501(c)(3) environmental educational non-profit organization. Since Earth's Birthday Project's founding in 1989, it is estimated that more than 15 million school children have participated in butterfly and sunflower activities, as well as rainforest and river conservation. In the late 1980s, as the twentieth anniversary of Earth Day approached, Cliff Ross was teaching middle school in New York City. Ross, his wife Lisa Werenko and his brother Tom Ross had just published their first environmental children's book, It Zwibble, the Star-touched Dinosaur, through Scholastic. It seemed to them that Earth Day might be more effective if it could be a celebration; if it could become a day not only for activists but also for children. They thought, “Why not give the Earth a birthday party?” More information...
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