Channel 21, formerly known as RTL Shop, is a German cable and satellite shopping network based in Hanover. The network was part of Europe's largest media company RTL Group and supplies programming to more than 20 German-language stations. RTL Group is a unit of the German media company Bertelsmann. Channel 21 was launched as RTL Shop on 1 March 2001. The main competitors are HSE24 (Home Shopping Europe) and QVC. Up until September 2006, RTL Shop was produced at the Coloneum in Cologne. In the summer of 2006, a new broadcasting center with administration and studios was set up in Hanover, which was ready for broadcast on October 1, 2006. A new edition of the product range should lead to the acquisition of female customers as well as the male target group. Cologne Broadcasting Center (CBC), a RTL Group subsidiary, was responsible for setting up and operating the broadcasting center. More information...
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