Cheerios is a brand of cereal manufactured by General Mills in the United States, consisting of pulverized oats in the shape of a solid torus. In some countries, including the United Kingdom, Cheerios is marketed by Cereal Partners under the Nestlé brand; in Australia and New Zealand, Cheerios is sold as an Uncle Tobys product. It was first manufactured in 1941 as CheeriOats. Cheerios was introduced on May 2, 1941, as "Cheerioats". The name was shortened to "Cheerios" on December 2, 1945 after a competing cereal manufacturer, Quaker Oats, claimed to hold the rights to use the term "oats". More information...
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