Chocolaterie Robert is the first commercial producer of locally produced chocolate in Madagascar. Bars of chocolate are the company's most widespread product and are sold under the name Chocolat Robert. The company was established in 1940 by the French-Reunionais Robert family in Toamasina and changed hands several times before being sold to a Malagasy business group run by the Ramanandraibe family, among the major Malagasy leaders driving economic development of the island in the post-colonial period. Chocolaterie Robert is the first brand of chocolate to be commercially produced and sold in Madagascar. The company was established in 1940 by Mr and Mrs Robert, a French couple from nearby Reunion Island. The couple began producing chocolates using local cocoa from Brickaville, where Madagascar's first cocoa plantations had been established by earlier French colonists. In 1948 the couple sold the company to a candy maker based in Antananarivo. By 1977 the company was owned by a French family named Berger who decided to leave the island and sell the chocolaterie to a Malagasy entrepreneur named Ramanandraibe, whose family were among the Malagasy economic leaders of the post-colonial period. More information...
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