Chocolates El Rey is a Venezuelan chocolate manufacturer. The company uses only premium-grade, locally grown raw material in the formulation of all its products. El Rey's family-run business is one of oldest chocolate manufacturers in Venezuela. El Rey offers consumers gourmet chocolate made from fairly traded cacao beans directly from small and large-scale growers in Venezuela. El Rey has managed to eliminate all kinds of middlemen, otherwise known as “coyotes”, who pay the lowest possible price to growers, by establishing Aprocao, a democratically run cooperative that pays above market price for its cacao beans. Their trading partners are small and large growers who deal directly with Aprocao without intermediaries. Through Aprocao, El Rey teaches growers how to manage the soil in a sustainable agricultural system, promoting natural cycles without chemical pesticides or fertilizers and how to ferment each cacao harvest to earn the best price. More information...
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