Churchill Insurance is a British insurance company based in Bromley, London. Founded in 1989, as one of the country's first direct to customer car insurance companies, the company has expanded to offer a range of general insurance products. Since February 2012, Churchill is part of the Direct Line Group; policies are underwritten by the parent United Kingdom Insurance Limited. Churchill is notable for its advertising that features a talking nodding dog mascot. Churchill Insurance was launched by founder Martin Long in June 1989, as a direct car insurance provider. Long was backed by Winterthur, at that time a Credit Suisse subsidiary. Home insurance was added to the Churchill product range a year later. In 1994, the company began to use a bulldog as its mascot. More information...
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