The Coalition for Innovative Media Measurement (CIMM) is a trade group founded in 2009 by television content providers, media agencies and advertisers to explore ways to measure audiences across media in the United States. CIMM's initiatives are related to the goals of improving television measurement through return path data and cross-platform video measurement. CIMM provides its findings to members for an exclusive time, and then makes the findings available publicly. Jane Clarke from Time Warner was named managing director in December 2009 and added CEO to her title in 2015. More information...
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