Cluetivity is a geolocation-based and augmented reality (AR) software platform owned by Life Action Games GmbH. Founded in 2010 by a group of scavenger hunt and tech fans, Cluetivity offers both outdoor and indoor interactive games for iOS devices. The company is currently led by CEO, Michael Schiemann. Adopting location-based technology, Cluetivity's games use mobile device GPS to follow a treasure hunt inspired storyline. Often equipped with an ‘ActionPack’ – an optional extension consisting of a briefcase containing physical items to be used throughout the game - users must follow the on-screen instructions and story to explore their local area, and find clues, source objects, and crack riddles presented by the game. Some titles might also require players to engage in activities such as taking a group photo or using specific items in the ActionPack to complete a task. Using geolocation services, the game's storyline also adapts itself to match real-world landmarks in the user's surrounding area. More information...
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