Contagious is an advertising magazine that is published quarterly by Contagious Communications, a total communications resource for the global marketing community. It was founded in 2004 by Paul Kemp-Robertson, former director of creative resources at advertising company Leo Burnett Worldwide and editor of Shots magazine, and Gee Thomson, author of Mesmerization and co-founder of Shots magazine. Contagious was launched in 2004 to explore the relationship between brands and consumers, to predict the impact of new technologies and to make sense of the fragmenting media landscape. Contagious was originally sold with a DVD showcasing over 100 pieces of creative work per issue; each campaign is presented in a ‘challenge/solution/results’ format. The DVD content is stored in a searchable database online, available to subscribers. Later, this was updated to a subscriber database. Contagious also distributes news stories online through a free weekly newsletter. More information...
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