Country Road is a middle market clothing retailer with operations in Australia, New Zealand and South Africa. It is a subsidiary of Woolworths Holdings Limited. As of 2022 its brands include Country Road, Mimco, Trenery, Politix, and Witchery. Country Road was founded in 1974 by Stephen Bennett, initially as a niche women's shirting label. He took his inspiration for the name from the hit song Country Roads by John Denver. It grew rapidly to become Australia's first lifestyle brand. In 1981, Myer purchased Country Road, before listing it on the Australian Securities Exchange in 1987. In 1988, it expanded into homewares and the American market. By 1980 it was selling women's apparel and had product in department stores as well as in ten Country Road stores. In 1984, Country Road began producing menswear, then in 1986, it began producing accessories. Its growth during the 1990s extended in both product range and location, operating over 100 stores at its peak. More information...
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