Crowdcube is a British investment crowdfunding platform, established by Darren Westlake and Luke Lang in 2011. Equity-based crowdfunding is a new fundraising model for entrepreneurs. Individuals' investments are pooled, allowing entrepreneurs to secure funding directly from the general public and bypass business "angel" investors and banks. The key principle of this model is that anyone can invest money in return for equity in a business. Entrepreneurs, with a UK registered company, can present their business and its investment potential to potential micro-investors by uploading a Dragons' Den-style video pitch, images, and supporting documents. The minimum investment can be as little as £10. More information...
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