d-CON is an American brand of rodent control products owned and distributed in the United States by the UK-based consumer goods company Reckitt. The d-CON product line includes traps and baits for use around the home for trapping and killing rats and mice. As of 2015, bait products use first-generation vitamin K anticoagulants as poison. In 1950, the Wisconsin Alumni Research Foundation patented warfarin, a new chemical compound which had been in development since the 1930s. Chicago businessman Lee Ratner secured a non-exclusive licensing agreement for the product, which had been approved for use as a rodenticide. He then founded the d-CON Company to sell the new product, purchasing an initial supply from another company already distributing the compound. (The name "d-CON" being a reference to "decontaminate".) Within a short period of time, the product "revolutionized the art of rodent control". Previously, farmers had to shoot rats one at a time or use high doses of toxic chemicals. In contrast, warfarin posed minimal risk to other animals as cumulative doses were required to achieve toxicosis, and did not cause bait shyness. d-CON was originally sold in 4-ounce packages of green powder for $2.98. When mixed with grain or ground meat the product produced six pounds of bait – enough to cover an average sized farm. More information...
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