Dairylea is a popular brand of processed cheese products produced by Mondelēz International and available in Ireland and the United Kingdom. As of 2017, it is also available in Australia. Dairylea is usually in the form of a thick, spreadable soft cheese-flavoured paste. It became famous for the slogans "Kids will eat it until the cows come home" and "Kids will do anything for the taste of Dairylea" and a series of adverts on UK television showing children trading toys and other items of value, or doing dares for Dairylea Triangles. More information...
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