Dan Ariely (Hebrew: דן אריאלי; born April 29, 1967) is an American professor and author. He serves as a James B. Duke Professor of psychology and behavioral economics at Duke University. Ariely is the founder of the research institution The Center for Advanced Hindsight, as well as the co-founder of several companies implementing insights from behavioral science. Ariely's TED talks have been viewed over 15 million times. Ariely wrote an advice column called Ask Ariely in the WSJ for over ten years; he stepped away from the column at the end of 2022. Ariely is the author of the three New York Times best sellers Predictably Irrational, The Upside of Irrationality, and The Honest Truth about Dishonesty, as well as the books Dollars and Sense, Irrationally Yours – a collection of his The Wall Street Journal advice column Ask Ariely; and Payoff, a short TED book. Ariely appeared in several documentary films, including The Inventor: Out for Blood in Silicon Valley and produced and participated in (Dis)Honesty: The Truth About Lies. More information...
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