Digital Cinema Media (DCM) is an advertising company, supplying cinema advertisements to Cineworld, Odeon, and Vue cinema chains. The company was formed in July 2008 and is owned by Cineworld and Odeon equally. Prior to its formation, Digital Cinema Media was known as Rank Screen Advertising, a firm owned by The Rank Organisation, and Carlton Screen Advertising, the latter formed in 1996 after Carlton Communications purchased Rank Screen Advertising from The Rank Group. The new company supplied cinema advertising for Odeon and Cineworld, as well as ABC and UCI Cinemas, prior to their respective takeovers by Odeon. In 1999, cinema operator UGC joined the business following its buyout of Virgin Cinemas. However, its UK business was taken over by Cineworld in 2004. More information...
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