Debmar-Mercury is a television syndication company. A wholly-owned subsidiary of Lionsgate, it was formed from a merger of Debmar Studios and Mercury Entertainment in 2006. Debmar-Mercury was known in the past for pioneering a unique syndication model known as the "10-90" approach, where the syndicator sells the program to a cable station for a 10-episode test run. If those 10 episodes achieve acceptable ratings, the show would be renewed for an additional 90 episodes. This allows the show to have a profitable life in off-network syndication, in which achieving 100 episodes is considered the desired number for a show to begin entering daily reruns. This unique broadcast syndication model for television was used with the TBS and OWN cable television networks for multiple sitcoms created by the multihyphenate Tyler Perry, and for multiple series with the FX cable television network, featuring the likes of actors Charlie Sheen (Anger Management), Kelsey Grammer and Martin Lawrence (Partners), and George Lopez (Saint George). More information...
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