DFTBA Records, commonly known as DFTBA.com, is an e-commerce merchandise company that was co-founded by Hank Green and Alan Lastufka in 2008. Originally a record label, the company now focuses on selling merchandise for prominent YouTube content creators, such as Green himself, his brother the novelist John Green, Charlie McDonnell, CGP Grey, Kurzgesagt, and Charles Trippy, among several others. DFTBA is an initialism for "don't forget to be awesome", a catchphrase of the Green brothers. The name of the company originates from the initialism "Don't Forget to Be Awesome". The initialism is generally seen as the motto for the VlogBrothers (consisting of Green, and his brother, John), as well as their fan base, known as Nerdfighteria. The original goal of the record label, as Lastufka stated in a video on the subject, is to provide a distribution network for talented artists of YouTube and to make sure their music reaches out to the "largest audience possible." More information...
According to PR-model, dftba.com is ranked 157,459th in multilingual Wikipedia, in particular this website is ranked 90,357th in English Wikipedia.
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