Direct Edge was a Jersey City, New Jersey-based stock exchange operating two separate platforms, EDGA Exchange and EDGX Exchange. Beginning in March 2009, Direct Edge's market share ranged from 9% to 12% of U.S. equities trading volume, and regularly traded one to two billion shares per day. Before their merger, Direct Edge jockeyed with BATS Trading to be the third largest stock market in the United States, behind the New York Stock Exchange and NASDAQ. The firm began in 1998 as an electronic communication network (ECN) under the name Attain. In 2005, the assets of Attain were purchased by Knight Capital Group and subsequently spun off two years later as the re-branded Direct Edge ECN. The spin-off brought in new management as well as new ownership—Citadel Derivatives Group and Goldman Sachs were brought in as partners alongside Knight. The partnership was further diluted when in 2008 the International Securities Exchange relinquished operational control of their stock exchange arm to Direct Edge in return for a 31.5% stake. More information...
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