Directline-Holidays was a trading name of Holidayline (UK) Ltd until the brand and website was sold to Broadway Travel in September 2013. It specialises in selling cheap package holidays, flights and hotels. An independent and privately owned UK travel agent, it has been an early adopter and advocate of new media. Launched in 1993, directline holidays was among a handful of holiday companies advertising on television text services. In 2000 its first website directlineholidays.com was launched, advertising with bid-for-position search engine pioneers espotting (now miva) and goto (now Yahoo! Search Marketing). More information...
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