Discovery Channel (often referred to as simply Discovery) was a television channel which broadcasts to Russia and all of the CIS countries. According to viewing research, Discovery had the second largest reach of all non-terrestrial television channels in the beginning of 2009; only the news channel RBC TV was more popular. In late 2007, Discovery switched to the ABS 1 satellite, meaning it would extend its reach eastwards and be accessible in all of Russia, as well as several countries in Central Asia. Advertising sales started soon thereafter, on December 1, 2007. Discovery's ad sales in Russia were handled by a company called Video International. More information...
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