Egg Beaters is a product marketed in the United States as a healthy substitute for whole eggs. It is a substitute for whole/fresh eggs (from the shell) that contains less cholesterol, but it is not an egg substitute (in the sense of a food to replace eggs for people with egg allergies). Egg Beaters is primarily egg whites with added flavorings, vitamins, and thickeners xanthan gum and guar gum. It contains real egg whites, but no egg yolks. The Egg Beaters product was introduced in 1972 at a time when there was a widespread public perception in various countries that any dietary cholesterol was detrimental to cardiovascular health. Because egg yolks have plenty of cholesterol, this notion created a market demand for a way to eat eggs or egg-like foods without ingesting dietary cholesterol. The Egg Beaters product served this demand with egg whites that were convenient (required no eggshell handling and no yolk separating by the user) and yet still had the pleasing yellowness and texture of regular beaten (whole) eggs. The product was originally sold frozen as "Fleischmann's Egg Beaters". Advertisements at the time stated, "Fleischmann's has substituted yolk-like ingredients for the cholesterol packed yolk of a fresh egg." A 16 oz. package cost 79 cents in 1973. The refrigerated version was introduced in 1994. For a brief time, the company sold Egg Beaters With Yolk, which contained a small amount of yolk. More information...
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