The Entertainment Industry Foundation (EIF), based in Los Angeles, United States, is a 501(c)(3) non-profit charitable organization of the entertainment industry. EIF funds more than 300 charitable organizations annually, both in the Los Angeles area and throughout the entire United States. To date, EIF has pledged more than $1 billion for its philanthropic initiatives. The Entertainment Industry Foundation (formerly Permanent Charities Committee founded by M. C. Levee) was established in 1942 by Samuel Goldwyn, with friends Humphrey Bogart, James Cagney, and the Warner brothers. Their vision was to unify Hollywood's philanthropy efforts in order to maximize the charitable dollars raised annually, and guarantee that worthy charities receive these contributions. They recognized that banding together would heighten the studios’ impact on World War II relief efforts. A “United Appeal” payroll deduction – a first for any U.S. industry – launched, with $1 million raised. More information...
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