Ellora's Cave was an independent erotic fiction publisher. It was launched in 2000, and initially published in e-book only format and later moved into print. Ellora's Cave published in several genres, which included but were not limited to adult romance, erotica, erotica for men, non-fiction, and traditional romance. The publisher launched in 2000 and initially published erotic fiction, which they dubbed and trademarked "romantica", in e-book only format. Their business model was met with success, which Fayetteville State University professor Sarah S.G. Frantz credited to the publisher offering material that authors and readers would not be able to publish or purchase in many other places. Ellora's Cave later moved into print and in 2012 sold an estimated 200,000 books per month, with their best-selling subgenre stated as BDSM erotic romance. More information...
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