The Entertainment Merchants Association (EMA) is the not-for-profit international trade association dedicated to advancing the interests of the $32 billion home entertainment industry. The Mission of EMA is to promote, to protect, and to provide a forum for, the common business interests of those engaged in the sale, rental, and licensed reproduction of entertainment software, such as motion pictures, video games, and sound recordings. The Entertainment Merchants Association was established in 2006 through the merger of the Interactive Entertainment Merchants Association (IEMA) and the Video Software Dealers Association (VSDA). VSDA was organized in 1981 to help video retail stores fight against federal legislation that would have changed the first-sale doctrine. VSDA was initiated under the auspices of NARM (National Association of Recording Merchandisers), and was headed by Association staff President Risa Solomon. More information...
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