Evans Cycles is a British cycle retailer. It was opened in central London by a London cyclist, Frederick Evans, who won an award from Britain's largest cycling club for the best cycling invention of 1925. He left his shop to be run by his manager and joined the Royal Air Force when war broke out in 1939. He died in a road accident in 1944 and the shop and the national business that developed from it has had several owners. Evans' own brands include the Pinnacle range of bikes, and the FWE brand of basic accessories. The firm was acquired by equity companies in 2008, entered administration in 2018, and was then purchased by Sports Direct (current Frasers Group). More information...
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