The Extreme Sports Channel is a pay television channel that was launched from Amsterdam on 1 May 1999. The channel broadcasts in over 60 countries and 12 languages, and covers extreme sport and adventure sports which include surfing, skateboarding, snowboarding, wakeboarding, motocross, BMX, mountain biking, FMX, music, gaming and fashion. In 1997 Alistair Gosling, founder of Extreme, started approaching potential investors to back the plan for a new brand and TV network dedicated to extreme and adventure sports. UPCtv, the programming arm of Europe's largest cable television operator UPC, was looking for new channels to offer its subscribers and in April 1998 Extreme international was exhibiting at the MIP programming market in Cannes, France, Ben Barrett the sales director was approached by Stephen Cohen, UPCtv's Chief Operating Officer, with a proposal for a joint venture between the two companies. Extreme partnered with UPC and the Extreme Sports Channel was launched from the Netherlands on 1 May 1999, and in the UK in 2000. The channel was designed by Gosling and Cohen, management and content was delivered by Extreme International, and technical play out and uplink were supplied by UPC. More information...
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