Feiyue is a shoe brand founded in Shanghai. The China owner is Dafu Rubber Co., Ltd., located in Shanghai. The Worldwide Owner was acquired by Feiyue International, a subsidiary of BBC International in the United States, in 2014. The "Feiyue" (simplified Chinese: 飞跃; traditional Chinese: 飛躍; pinyin: fēi yuè) name translates "to leap" or "to fly over." The name during creation was resonant of the Great Leap Forward. The shoes were first produced in Shanghai during the 1920s. Since 2006 there have been two separate companies creating Feiyue shoes: Da Fu Rubber and its subsidiary manufacturer, Double Coin Holdings, and a French company operating separately from the original Chinese company. More information...
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