Fenty Beauty (stylized as FEИTY BEAUTY) is a cosmetics brand by Rihanna, that was launched on September 8, 2017. Popular for its broad inclusivity across various skin tones, its Pro Filt'R foundation became high-demand upon first release. The original foundation launch included 40 shades, and has since expanded to 50. The inclusion of Fenty Beauty concealer includes 50 shades, offering a wide variety for all skin types. In June 2013, Rihanna trademarked her surname, Fenty, for use on various products, leading to speculation that she would begin working on endeavors other than her music. Fenty Beauty was among these new trademarks. More information...
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