Fijit Friends are a toy line directed toward girls created by Mattel, Radica Games and Girl Tech. They made their debut in July 2011 at the New York Toy Fair and are similar to the famous toy Furby. Their names are Logan (Voiced by Taylor Hawn) (blue, sporty), Serafina (Voiced by Cassandra Lee Morris) (pink, sweetie-pie), Willa (Voiced by Sirena Irwin) (purple, trend-setting) and Sage (Voiced by Brianne Brozey) (yellow, adventurous). As of 2016, it seems as if the line has been discontinued, as no new products have been released since 2013. The former web address redirects to Mattel’s Customer service website. More information...
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